Engagement with clients is a growing trend and an outright necessity for most businesses. This is one of the most important chatbot benefits. They are something that you encounter everywhere. Whether you spend time on messenger apps for work or browse the web, you have already encountered them.
A chatbot is a tool that works in tandem and on top of a chat application. It responds automatically to certain queries with the pre-programmed messages. It can moderate the chat, answer the frequently asked questions, provide you with links and so on.
There are several types based on different factors. Depending on implementation there are two types:
The function determines how chatbot works. Depending on this there are several types:
According to the Narrative Science research, 44% of respondents believe that automated communications that help people make decisions are the main business benefit of artificial intelligence. This is exactly the function this kind of software is developed for.
Chatbots eliminate the need for dedicated tech support personnel. Not only are the expenses on wages eliminated entirely, but the bots are way more efficient as well.
In addition to cutting expenses on wages, there are other ways it lowers the operational costs of support and data collection. Instead of creating an entire app just to engage and attract new customers, you can simply use a bot. There has been a noticeable app fatigue trend meaning people are much less likely to download anything new. This technology allows you to avoid this problem entirely.
All of the resources you have saved can be reallocated. Money, time and energy can be spent on other pressing matters. This results in a great return on investment ratio.
Bots don’t rest. They work 24 hours a day, gather valuable information, and provide support. The response times are instant as well. There is no risk of losing a potential customer by making them wait, all the necessary information is always available.
This type of software is a great example of business process automation. It streamlines a huge part of the workflow. Set it up once and it will work until you turn it off. If it’s set up correctly, you won’t even have to pay attention and visitors will be satisfied all the same.
While bots may lack a certain human element, they make up for it with the wealth of useful information delivered to the user instantly. They also drive engagement. This indicator will only become more important with time. Engagements become sales, and engaged customers can become the ambassadors of your brand, further driving your growth. With chat apps such as Facebook Messenger having literally hundreds of millions of people, you can tap into that user base.
Let’s say you have decided to get a chatbot. What the next logical step? First, you should determine whether you will get a ready-made solution, use a service model or develop one of your own. This dilemma was already covered in one of our articles, but some pointers should be mentioned again. The costs also vary across each of the options.
The key points you should assess first are, as follows:
Most of the popular chat applications support bots. Some of them even have marketplaces where you can install them directly. Among them are platforms such as Telegram and Slack. It is easy to find a solution for any needs, however, this approach has its pros and cons.
They can also be distributed as a service. Such solutions are also quite different mostly varying on the degree of customizability. Some even allow you to modify the code. However, they come with limitations in the form of the number of messages a bot can send a month.
The pricing can vary across all the different available solutions but on average it is somewhere around these numbers:
You can also create and program your own bot from scratch. Many companies look at this as a last resort when the previous models have failed them. However, this doesn’t have to be the case. If you can code yourself it is definitely a plus but it is not necessary. There are plenty of companies who will gladly develop it for you.
This technology can be pretty diverse, but the vast majority of them share these development components:
The approximate cost of a custom chatbot is generally somewhere between $6,000 and $12,000 depending on the complexity. This price consists of:
Business process automation, lowering the operating costs, and 24/7 availability are all among the chatbot benefits. In addition, there are many models to choose from that may suit a wide variety of businesses. If your company interacts with clients at all, then that is reason enough to adopt this technology. There is simply no reason not to.